The primary function of the role is to take the lead in developing successful and long-term marketing strategies. The role demands to have in-depth marketing experience, a passion for digital technologies, and working closely with different teams to ensure consistency through all marketing channels, especially digital. Nourish and provide forward-thinking ideas to build and maintain a strong company web presence and drive all digital marketing efforts to achieve our business objectives.

• Build our marketing roadmap including lead generation and branding for all segments.
• Manage all marketing channels (e.g. website, blogs, emails, and all media including social) to ensure brand consistency.
• Measure ROI (Return on Investment) and KPIs (Key Performance Indicators) and prepare a budget.
• Develop specific campaigns to create and maintain high levels of customer interaction.
• Oversee our social media accounts and manage and improve online content, considering SEO (Search Engine Optimization) and Google Analytics.
• Forecast sales performance trends and act proactively to increase our market segment.
• Increase client satisfaction through cohesive strategies with proper liaison with the product and sales head from all divisions.
• Motivate the digital marketing team to achieve goals.
• Monitor competition and provide ideas to stand out.
• Stay up-to-date with digital technology developments and ensure proper liaison with the system team for better outputs.
• Daily/monthly/quarterly operational and strategic responsibilities.
• Work closely with the Heads, GM & CEO to define and align the marketing objectives of the firm with the business goals and derive a winning strategy to achieve these goals.
• Coordinate with the teams to ensure that the overall strategy is executed and achieved appropriately.

• Overall marketing budget planned vs. actual
• Customer base increase
• Brand reach & Customer engagement activities
• SEO (Search Engine Optimization) results planned Vs Actual

• Proven work experience in marketing in the Senior Management Profile with digital specialization.
• Demonstrable experience in designing and implementing successful digital marketing campaigns.
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online marketing tools and best practices
• Hands-on experience with SEO (Search Engine Optimization)/SEM (Search Engine Marketing), Google Analytics, and CRM (Customer Relationship Management) software
• Familiarity with web design, excellent analytical, and project management skills
• Strong team management and communication (written and verbal) skills

Education: Any degree in preferably marketing and digital technologies or a relevant field with minimum 50%.
A Master’s degree in Business management is preferred as this role is expected to manage the Digital Division.
Experience: 10+ years of experience required

Role: Head of Digital Marketing
Location: Kochi
Department: Marketing
Employment Type: Full-Time
Contract Type: Regular