Yes, video can in fact help with business growth. It is like this- if the content is the king, video content is the emperor. Last year alone video was the number 1 form of media used in content strategy.
It’s challenging to undervalue the influence that videos have in the 21st-century world, and your competitors are making the most of it. So why not you?
In this blog, let’s find out how your business can benefit from videos.
What is Video Marketing?
Video marketing is a tactic that makes use of video to draw in potential clients. Similar to a conventional television advertisement, you can utilise video to explain your offering in further detail or to provide a client endorsement. You can think beyond the box and impart your knowledge through a how-to video, offer a narrative, or just amuse people.
It’s crucial to remember that you should motivate your audience without commanding them to move on to the next step of your buyer’s journey. Nobody wants you to try to sell them something. They want information.
How Videos Help Businesses To Grow?
Your business can get the following significant advantages by implementing a video marketing plan, in addition to being one step ahead of the competition and abreast of current trends.
- Higher Conversion Rates
- Better Customer Connection
- Great for SEO
- Engages Mobile Users
- Simplifies Product/Service Explanations
Those who visit your website or social media pages anticipate seeing videos. They are very likely to watch them when they do. It is kind of a social media marketing that enables you to get higher conversion rates wherein you can post the ideal video content about your business.
The conversion rate can be increased by 80% just by including a video on a landing page and can increase click-through rates in emails by 200% to 300%. In under two minutes, a brief but compelling video can lead the viewer down the marketing funnel.
Videos elicit feelings more effectively than any other media. You can benefit from using music, facial expressions, and tone of voice.
Videos may enhance customer relationships and foster trust with new customers for your business. When they witness other people speaking to them personally, the ordinary person finds it simpler to connect.
Spending time on a website and social media platforms can both have an impact on SEO. Your SEO will considerably increase if a user browses through and watches your videos for a respectable length of time on your page.
Because of this, it is crucial to produce video content that engages your audience. You may determine the kinds of material your audience like by posting various types of videos and observing which ones do the best.
The majority of mobile users also favour online video material, in addition to Google. And now, more individuals than ever before are using their phones to access the material.
Mobile users watch videos on social networking sites like Facebook, Instagram, and of course TikTok for up to several hours every day. If in case you find it difficult to reach potential customers, there are many digital marketing services being offered by many companies that can assist you in creating video marketing campaigns that target your prospective clients.
The easiest-to-consume type of marketing content is video. Most people prefer quick video tutorials over in-depth written tutorials like blog posts, articles, and product page text when learning about a product or service.
Videos are ideal for businesses that provide complex goods or services for this reason. Additionally, video material is crucial if your company wants to promote its brand in a particular way. A startling 96% of marketers who employ video claim that it has improved consumers’ understanding of their goods or services.
Implement Video Marketing the Right Way
The best approach to strengthen your business’ marketing plan is via video. It’s a fantastic tool that can boost customer involvement. If video marketing hasn’t already played a major role in your plan, it’s time to embrace its advantages.
However, from selecting the ideal type of video to drafting a compelling script to carry out the actual video production, a successful video marketing campaign involves a lot of organization and creative thinking.
Being one of the best social media marketing companies, our marketing team at HTIC Global has the experience and expertise your company needs to create stunning explainer videos, brand or promo videos, pre-roll videos, and more. We will help you create specialized social media marketing strategies to increase brand recognition for your companies. We locate, prioritize, and expand your online niche audience by successfully managing all social media channels.
