Social media platforms are home to billions of active users. They open up endless opportunities for businesses to attract visitors to their websites and convert them into leads.

Here are some valuable tips, best practices and proven strategies to boost search traffic with social media.

• Optimise Profile

  Properly optimised social media profiles help in brand building. Complete information about the brand, location, product or services and other features adds value. Plus, an attractive logo, cover page and consistent brand tone help in brand recognition. Adding the website link to the profile and keywords in the content ensures an increase in website traffic.

• Choose the Right Social Media Channels

  Choose those social media channels where the potential customers spend the most amount of their time. Facebook remains the most popular for referrals. Twitter is where posts go viral. Both these platforms drive huge traffic to websites.

  Competitor research using digital marketing tools will help brands to know which social platforms to use. It will further provide ideas about other aspects of social media, such as the number of posts, campaigns etc.

• Boost Reach and Engagement

  Social media platforms are the perfect place to reach the maximum potential customers. Therefore, businesses should use the platforms to engage, interact and connect with their audience. Moreover, real-time feedback and personalised communication can boost customer experience.

  Viral content is the primary means through which social media can boost search traffic and website visits. Thus, social media posts should be unique and interesting enough to convince users to share and spread the message. Memes and exciting videos are the best examples.

  Visual content or visual storytelling also appeals to social media users. It instantly turns users into followers. Posting interesting content consistently turns followers into website visitors and customers.

  Polls and social media contests are other ways social media marketing services use to keep the audience engaged.

• Post Frequently and Consistently

  This leads to another important factor – regular publishing of social media posts. Posting frequently and consistently will help the brand stand out from the crowd. However, it is important that brands post at the right time and when users are active on different social media channels. Social media scheduling tools can help achieve this objective.

• Use Referral Links

  Remember to add referral links to the social media bio. It will lead users from social media platforms directly to the website. Plus, adding links to social media posts is another opportunity to drive traffic. A call to action button or message is often the best way to lead a user to the website.

• High-Quality Content

  Social media captions combined with visually appealing post designs can capture the audience’s attention. Highly enticing social media copy with emotions can convince the user to click on the link given. A short and clear CTA is a must.

• Collaborate with Influencers

  Influencer marketing is a major social media management trend in 2023. Collaborating with the right social media influencers can help in brand building and increase website traffic. Endorsements from influencers will boost product awareness and eventually sales.

HTIC Global is a leading social media marketing agency with 13+ years of experience. The highly-qualified team of SEO, PPC and SMM experts use advanced, innovative and creative methods to achieve digital marketing objectives for brands worldwide. For more details, contact us at any time.