It is said that a picture speaks a thousand words, but what about a video? Video has emerged as the most popular form of digital content among consumers, irrespective of platform. Additionally, because it achieves a balance between the advancement of technology and the limitless capacity of creativity, it has become the centerpiece of the majority of marketing strategies.

Simply put, one of the most powerful and successful strategies for a digital marketing campaign is video. So, here let’s see some of the reasons why you need to shift from image to video in your marketing phase.

What is Video Marketing?

Video marketing, as the name implies, is advertising done with the use of videos. It is a fascinating direction in the field of marketing that is making significant waves with its potent impacts.

Video marketing, also known as video content marketing, is the use of video content to advertise your goods and services, inform your target market about them, foster brand loyalty, and ultimately increase sales by reaching your audience through a new medium. Video marketing engages and engrosses your audience more effectively by giving them audio-visual stimuli.

Why is Video More Effective?

• Video Enhances ConversionsVideos provide your company the chance to express itself and connect with customers more effectively. According to studies, adding videos can increase conversions by almost 80%.

  One of the reasons is that because most visual information is delivered straight to your brain, it becomes simpler to visualize a brand. The target audience may respond more favorably to an explanatory video than they would to infographics. A strong storyboard that is in line with your overall branding approach is essential.

• Keeps Viewers EngagedShares of videos are 1200% more than those of text and photos combined. This is because they have the power to elicit strong feelings in viewers, encouraging them to comment, like, and share. With higher-quality information, there is more interaction.

  Videos can give knowledge and make it easier to understand in a short amount of time if they are made properly. It makes sense that individuals would respond better to videos since roughly 90% of the information that is delivered to our brains is visual.

• Better Return on InvestmentMetrics and numbers are the game of social media marketing. You want to be confident that a new strategy is successful before you devote time and resources to it. You don’t need to put a lot of time and effort into producing and disseminating videos.

  There is a tonne of extremely accessible software available that makes it really simple to start using video marketing with little to no expense. On the other hand, you can only anticipate the best outcomes in terms of results. After watching a video, 64% of consumers are more likely to make a buy.

• Ideal for Mobile-UsersThe most popular piece of technology is the mobile phone. 90% of people use their mobile devices to watch videos. YouTube claims that the annual growth in mobile video consumption is 100%.

  As the number of smartphone users continues to grow, so does the need for material that can be accessed while traveling. Videos are a fantastic fit because of this. Your message can reach a much larger audience and with more effectiveness through videos than any other format.

• Better Understanding of Product/ServiceUltimately, this is the driving force behind why video marketing is ravaging the hearts of so many marketers worldwide. It’s because they can significantly improve how well their customers grasp their product or service!

  Without a question, videos draw in your target audience. Your target audience is hypnotized to click the instant they see your video. A lead is drawn into your social media marketing campaign and is well on its way to becoming a customer within a few seconds of the video starting. Instead of just telling customers about the advantages and uses of your product, films allow you to demonstrate them.

Stand Out in the Crowd with the Best Video Marketing Tactics

Your best bet is to include video content in your social media marketing campaign, whether you need to improve audience engagement, organic traffic to your website, or brand exposure.

So, it is certain that video marketing is growing more and more relevant in today’s quick-paced society. HTIC Global offers one of the best outsourced digital marketing services, and can assist you in producing incredible videos that will enable you to interact with your target audience and convey your message.